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You Don't Know What You Want!
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Chris Shugart
Director of Content

Join date: Oct 2002
Posts: 17422

You Don't Know What You Want!

Vanilla World

In the world of flavors, vanilla rules.

From ice cream to protein powder, vanilla outsells them all.

If Biotest put out a survey asking our customers to suggest a new flavor, we'd get all manner of impassioned recommendations. Cookie dough, rocky road, mint chocolate chip, peanut butter, ham sandwich...

Forum arguments would break out. Customers would demand the new flavors, beg for them, offer bribes, or threaten us with a prison shanking if we didn't produce tropical-pineapple Metabolic Drive Low Carb.


Then, when Biotest took heed of their passionate pleas and came out with new flavors... they'd buy vanilla.

As a flavor fan myself, I don't completely understand it. But I've studied the market enough (and listened to Biotest bossman Tim Patterson enough) to understand the truth of it: people buy vanilla and chocolate. Mostly vanilla.

This may simply have something to do with the versatility of the flavor, whether you're talking ice cream or protein supplements. But I think we can learn something else here.

Opinion polls are tricky. What people say they want and what they'll actually invest in are often two different things. There's all sorts of psychology going on under the surface. With voting, sometimes they'll tell a friend, coworker or pollster the answer they think he or she wants to hear -- or the popular or politically correct answer -- then go into the voting booth and pull a very different lever.

Back to product marketing, Henry Ford once said that if he'd asked people what they wanted, they would've asked for a faster horse. Ford, of course, gave them the automobile instead. I'm glad he didn't listen to the customers.

So, does the customer really know what he wants? Would he actually buy what he says he wants?

Clear the Clutter

It's interesting, and not just when talking marketing and bidness. Let's expand it beyond protein shake flavors.

What do you want? What do you REALLY want?

Remember, what people say they want is different that what they actually want. Do you really want a Porsche? Or do you just think it will "stick it to" the people who pissed you off over the years? Maybe what you really want is respect?


Porsche: Because cheerleaders wouldn't date you and now you have one and they can suck it.

My friend Hunter cut through the BS recently when he ordered his V-Diet package. He didn't say much about improving his health or wanting to feel better etc. Nope, he just came right out and said, "I want a woman." Hunter knows that to get one, he needs to make his outside as awesome as his inside. Good for him.

The point is this: When you know what you really want, you're more likely to get it. You've removed the clutter. You can see it more clearly.

Ask yourself, what do I want? Then pause, reflect, and ask it again: What do I really want?

Now the BS is cleared away. Now you can go get it.

-- Chris

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corstijeir
Level 100

Join date: Mar 2010
Posts: 3457

Great.

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yorik
Level 5

Join date: Feb 2003
Posts: 1657

If you dig deep enough, almost everybody wants "to be happy." The road to happiness varies from person to person though. And in the end, you can just decide to be happy. No Porsche or Fisker Karma or woman was ever really necessary. Nobody can make you sad, or angry, or offend you. You get to choose your feelings, so decide to feel happy.

I remember the orange flavored Metabolic Drive. Seemed kinda odd at first but it did taste pretty good. It made a nice change of pace, but not enough to buy all the time. I just make sure I have plenty of chocolate and banana, not so much vanilla for me.

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cstephens16
Level 10

Join date: Sep 2007
Posts: 104

i loved that orange stuff.

i never buy vanilla because it doesn't goo-up well...and i like eating my protein goo-ey. one of my greatest discoveries is the ability of 100% cocoa to soak up water. add some of that to md and you have something you need a spoon for that is all kinds of good for you.

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Dre the Hatchet
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Join date: Apr 2009
Posts: 2110

Vanilla and Chocolate are always safe choices. You just don't wanna gamble 50 bucks on a tub of bad-tasting protein powder, especially when you're not mixing it with milk (which could potentially mask the taste).

Some supplement companies offer an assortment of sample packs in different flavors. That way one can try out the different kinds before buying a larger amount. Just a thought...

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xoxonikkixoxo
Level

Join date: Jan 2009
Posts: 21

Flavors I can't stomach, Vanilla, Peanut butter and Raspberry :S. I always stick with chocolate, no matter what company makes it, it almost tastes half way decent. I vote Mint Chocolate, best flavor

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LVZzed
Level

Join date: Jul 2006
Posts: 108

Haha, I got this mango/peach flavor going on right now, love it!

But that's not what this article is about. I started out training because I wanted to look good for the ladies too, but by now I do it for myself, mostly. I like the journey.

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nateschmidt24
Level 10

Join date: Nov 2009
Posts: 611

I do it for the confidence. I know no one really cares how big my arms, or chest are. But it helps.

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tmartinez
Level 100

Join date: May 2009
Posts: 76

Of the MD Low Carb, the Strawberry and the Banana have a different consistency than the Vanilla and Chocolate. While I like the Strawberry (Superfood tastes best in Strawberry), the Banana is so thick as to be more of a pudding than a shake. I've called customer support about this, but it appears to be a mystery as to why this occurs.

Oh, and I totally did the V-Diet to get a woman. The odd side benefit: things like traveling are much easier when you aren't fat and have the strength and stamina to run through an airport to catch the plane.

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yorik
Level 5

Join date: Feb 2003
Posts: 1657

tmartinez wrote:
... The odd side benefit: things like traveling are much easier when you aren't fat and have the strength and stamina to run through an airport to catch the plane.

And to carry your bags, and to fit in an airplane seat.

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Professor Chaos
Level 10

Join date: Jan 2003
Posts: 292

I've been reading this magazine for a long time (since week 5 if memory serves). Chris, your blog is the best thing that's ever come out of it. It's Zen Buddhism injected with a gram of Test.

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Chris Shugart
Director of Content

Join date: Oct 2002
Posts: 17422

Professor Chaos wrote:
I've been reading this magazine for a long time (since week 5 if memory serves). Chris, your blog is the best thing that's ever come out of it. It's Zen Buddhism injected with a gram of Test.



Best. Compliment. Ever.

Thanks, very much appreciated!



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jskrabac
Level 4

Join date: May 2010
Posts: 3998

Chris Shugart wrote:
ham sandwich...


Quoted for hilarity.

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xilinx
Level

Join date: Jan 2009
Posts: 345

Your friend Hunter is on to something, methink..
it works wonderfully well. But that was long time ago. Now, like LVZzed, I enjoy the challenging journey.
Vanilla is the least annoying taste. And you can always add orange Juice to it.
Porsche.. I'm 48. hopefully, I can afford one before I'm 75. Who says you need to be young to enjoy a good car?

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bwbski
Level 100

Join date: Jan 2008
Posts: 778

what porsche is that?

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Chris Shugart
Director of Content

Join date: Oct 2002
Posts: 17422

bwbski wrote:
what porsche is that?


Porsche Cayman S, Porsche Design Edition 1

Limited Edition, only 777 made in 2008.

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E99_Curt
Level 4

Join date: Oct 2008
Posts: 667

In reading your post I have come to the conclusion that what I really really want in life is, in fact, a Porche.

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mketodd
Level

Join date: Jul 2011
Posts: 124

I would rather have chocolate flavor hahahaha.

Oh, and the Porsche.....

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killerDIRK
Level

Join date: Apr 2011
Posts: 755

shit on as a kid with a weird name (dirk), a speech impediment and ALWAYS picked last in gym class. So all I really wanted was to be successful and I have achieved that. Basically a successful Vanilla Cracker (pun intended).

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rambodian
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Join date: Jun 2011
Posts: 215


Ask yourself, what do I want? Then pause, reflect, and ask it again: What do I really want?



Now i gotta figure that one out!

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yorik
Level 5

Join date: Feb 2003
Posts: 1657

rambodian wrote:

Ask yourself, what do I want? Then pause, reflect, and ask it again: What do I really want?



Now i gotta figure that one out!


it's actually a little trickier than he suggests. Given what you want, you need to decide what you will have when you get it and how you will feel, Then knowing what you have and how you feel, what else will you want? And how will you feel when you get that? Keep reiterating until you find the root.

Also, you can't just sit there and do it. You should be mentally prepared to dig around your psyche and accept your feelings when they pop up. It's very helpful if you can get in a meditative state, or even have a hypnotherapist walk you through it. It's kinda touchy-feely work that some guys are too macho to do, or admit doing.

Or maybe it IS that simple. WTFDIK?

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